The Best WordPress Image Optimizer in 2020 @ TwentySixForty

Review of the Best WordPress Image Optimizer.

This review will explain what image optimization is, why it is important, the benefits you will get from optimizing your images and it will give recommendations for the best WordPress image optimizer.

Quickies.

What is Image Optimization?
Why Should I use a WordPress Image Optimizer?
The Benefits of Image Optimization.
What is the Best WordPress Image Optimizer?

What is Image Optimization?

Image optimization is reducing the size, resolution, and dimension of an image as small as you can while still maintaining the high quality of the image. This is done to reduce load time which will increase the speed of the website.

Why Should I use a WordPress Image Optimizer?

Does your website take more than 3 seconds to load? 40% of all visitors will leave if it does. The speed of your website is extremely important for many reasons. Google tracks the speed of your website and will penalize you if your website is too slow. A slow website creates a bad experience for your visitors and you can’t afford to lose visitors due to slow page load times. Good images are an important part of the user experience and on average, up to 2/3 of a website’s content is made up of images. The more you can reduce the size of your images the faster your website will load.

What are the Benefits of Image Optimization?

Improve your website speed
Improve search engine rankings
Raise conversion ratios
Keep people on your website

What is the Best WordPress Image Optimizer?

shortpixel wordpress image optimizer plugin

ShortPixel Image Optimizer

Short Pixel has the ability to convert any JPEG, PNG or GIF to a WebP. It will optimize all of your thumbnails if you choose and it has a very intuitive user interface and shows the live progress of each image while it’s being compressed. The following formats are supported: JPG, PNG, GIF, PDF, and WebP. Short Pixel is free but they also offer many very affordable plans for the more advanced user.

Smush Image Compression and Optimization

The Smush Image Compression and Optimization plugin is an award-winning optimization plugin. It is the most popular image compression for WordPress with a 5-star rating and over a million active users. Smush is very fast and also allows you to resize the dimensions of your image while you compress it. It is a very high-quality plugin with continuous support. This plugin is free but they do offer a pro version here: WP Smush Pro.

EWWW Image Optimizer

This is possibly the best WordPress image optimizer you can get. It is free unless you want to use the API version which is super fast and will give you excellent lossy compression. EWWW image optimizer will optimize Retina images and all of the latest image formats. It will compress all images created by WordPress in any folder and does not have any file size restrictions.